Adolescentii si media

Un raport Nielsen prezinta situatia utilizarii diverselor forme de media de catre adolescentii americani. Normal ca in Europa procentele vor fi diferite, dar cred pozitiile in clasament vor ramane aceleasi.

Mi se pare foarte ciudat ca websiteurile si serialele TV preferate de adolescenti sunt aproximativ aceleasi ca si cele preferate de parintii lor.

* Teens are NOT abandoning TV for new media: In fact, they watch more TV than ever, up 6% over the past five years in the U.S.
* Teens love the Internet…but spend far less time browsing than adults: Teens spend 11 hours and 32 minutes
per month online—far below the average of 29 hours and 15 minutes.
* Teens watch less online video than most adults, but the ads are highly engaging to them: Teens spend 35% less time watching online video than adults 25–34, but recall ads better when watching TV shows online than they do on television.
* Teens read newspapers, listen to the radio and even like advertising more than most: Teens who recall TV ads are 44% more likely to say they liked the ad.
* Teens play video games, but are as excited about play-along music games and car-racing games as they are about violent ones: Just two of their top five most-anticipated games since 2005 are rated “Mature.”
* Teens’ favorite TV shows, top websites and genre preferences across media are mostly the same as those of their parents: For U.S. teens, American Idol was the top show in 2008, Google the top website and general dramas are a preferred TV genre for teens around the world.

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