De ce au brandurile fani in retelele sociale

In cazul in care va intrebati de ce oamenii sunt dispusi sa urmareasca conturile unor branduri pe Twitter, Facebook, Neogen (zic si eu) .., raspunsul e simplu: pentru discounturi.

The most popular reason people follow brands in social media is to receive discounts. But there were also many people who responded that they follow as a customer of the brand and to show their support of it. On Twitter, that reason was less popular. Only 2% of respondents followed a brand to show their support. More often, they are looking for discounts, new information and exclusive content.

Totusi, exista si alte consecinte benefice pentru branduri. 60% dintre fanii unui brand pe Facebook si 79% dintre urmaritorii lui pe Twitter sunt predispusi sa recomande acel brand prietenilor.

Cu alte cuvinte, daca vreti sa promovati un brand in social media ar fi bine sa ii recompensati pe cei care va urmaresc si interactioneaza cu voi. O bomboana, o maslina, un discount, toate astea ajuta.