Femeia la shopping

Stiti ca se tot spune ca femeile si barbatii gandesc diferit. In sfarsit cercetatorii pot confirma asta, mai exact au descoperit ca creierul femeilor prezinta cateva modificari fata de cel al barbatilor:

The study found that parts of the frontal lobe, responsible for problem-solving and decision-making, and the limbic cortex, responsible for regulating emotions, were larger in women.

Practic asta ar fi si explicatia faptului ca femeile au nevoie de mai mult timp atunci cand merg la cumparaturi. Barbatii pot decide pe loc daca vor sa cumpere un anumit produs, pe cand femeile au nevoie de timp pentru a analiza produsul.

In plus femeile simt nevoia unei conexiuni emotionale atunci cand cumpara, cu alte cuvinte sunt influentate de sentimente, pe cand noi, barbatii, suntem mai cinici si mai rationali.

E bine de retinut daca lucrati in vanzari si vreti sa vindeti unei femei.

1. Give her enough time – if a woman says “she needs to think about it,” she is not saying no. Women complain that men move in too soon for the close. If she’s not ready to buy, ask her “do you have any questions or concerns I haven’t addressed?” to see if she is missing crucial information, then let her go do her processing and set up another appointment. She will appreciate this!
2. Make an emotional connection- Ask her questions, find out everything you can about her situation, her concerns, the people her decision will affect. By asking questions and really listening to her answers, you are building trust – the most important emotion in a sale to a woman.

Sursa

Recomand eMAG pentru cumpărături online.

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