Si marketerii gresesc: cele mai frecvente erori in trimiterea de emailuri
Un studiu realizat de The Creative Group in State a descoperit ca aproximativ 8 din 10 marketeri au facut greseli importante in trimiterea de emailuri colegilor si clientilor. Cele mai frecvente erori: “Someone sent out confidential salary information to the whole firm.” “I once sent a job offer to the wrong person.” “An employee sent his resume to me by mistake. It was supposed to go to an outside company.” “Someone made a nasty comment about a supervisor and it was sent to the supervisor by mistake. It eventually led to dismissal.” “A person called another employee an idiot in an e-mail to everyone in the company.” “One of our vendors accidentally e-mailed me information about their sales performance, so I gained some inside knowledge about that vendor.” “My receptionist sent a very gossipy and catty e-mail about another employee to the wrong person. It was so unprofessional that she was terminated.” “We sent an e-mail to a client that was meant for a vendor. It made it difficult when the client had seen our costs.” “Confidential information about one client was sent to a different client. It was certainly embarrassing.” “Someone crafted a scathing, sarcastic e-mail about a customer and did not mean to hit ‘send.’ It caused problems.” “I once sent an internal memo about restroom etiquette to a prospective client by accident.” “Someone sent me a copy of an employee’s bank records by mistake.” “Someone meant to send a racy picture to a couple of friends but…
