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Povestea e interesantă, o companie a descoperit că 80% din clicurile provenite în urma unei campanii derulate pe Facebook erau realizate de roboți:

A couple months ago, when we were preparing to launch the new Limited Run, we started to experiment with Facebook ads. Unfortunately, while testing their ad system, we noticed some very strange things. Facebook was charging us for clicks, yet we could only verify about 20% of them actually showing up on our site.

At first, we thought it was our analytics service. We tried signing up for a handful of other big name companies, and still, we couldn’t verify more than 15-20% of clicks. So we did what any good developers would do. We built our own analytic software.

Here’s what we found: on about 80% of the clicks Facebook was charging us for, JavaScript wasn’t on. And if the person clicking the ad doesn’t have JavaScript, it’s very difficult for an analytics service to verify the click. What’s important here is that in all of our years of experience, only about 1-2% of people coming to us have JavaScript disabled, not 80% like these clicks coming from Facebook.

So we did what any good developers would do. We built a page logger. Any time a page was loaded, we’d keep track of it. You know what we found? The 80% of clicks we were paying for were from bots. That’s correct. Bots were loading pages and driving up our advertising costs.

So we tried contacting Facebook about this. Unfortunately, they wouldn’t reply. Do we know who the bots belong too? No. Are we accusing Facebook of using bots to drive up advertising revenue. No. Is it strange? Yes.

Morala? Dacă derulați campanii pe promovare pe Facebook nu vă bazați doar pe datele furnizate de ei, monitorizați și ce se întâmplă pe site-ul vostru.

8 Comentarii

  1. In legatura cu fenomenul botilor, putem avea 3 supozitii:

    – Facebook a luat-o razna rau de tot si i-au creat pentru maximizarea profitului din advertising.

    – Sunt rezultatul unor spameri de genul celor care ii gasesti pe fiverr.com care iti ofera 2000 de fani pentru 5$.

    – Organizatii gen Anonymous i-a creat in scopul discreditarii Facebook.

    Tind sa cred ca varianta a 2-a e in spatele acestora. ORICE ar fi, Facebook castiga bani si, de aici, reactia lor foarta lenta in combaterea acestor tip-uri de boti.

    Nu e prima data cand iau masuri intarziate sau total in favoarea lor: http://www.allinbound.ro/controverse-publicitate-facebook/

    • Cât timp firmele vor băga bani Fb nu își face probleme, vorba lui Noni, majoritatea fac campanii și se bucură că le crește numărul de like-uri.

  2. Marius 99% din cei care se promoveaza pe facebook au noroc ca nimeresc sa se logheze, tu vrei sa isi puna javascript si sa urmareasca traficul ?

  3. Sunt de parerea ca banii investiti in Google Adwords, SEO, uzabilitate, continut de calitate aduc rezultate mult mai bune si mult mai usor de masurat fata de campaniile pe retelele de socializare.

  4. Facebook isi face si el treaba dar nu se compara cu cele enumerate si de cei de la “Plum Media”.
    Iar clickurile false sunt sigur ca nu a fost mana celor de la facebook ci cum spunea si Alin, mai mult ca sigur sunt booti de adus like-uri si friends.

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  6. Pingback: Facebook Ads - primele impresii | Un blog printre bloguri

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