Două imagini utile despre motivele pentru care adolescenții și tinerii folosesc Instagram, dintr-un studiu Facebook:
Și partea interesantă pentru marketeri:
Showcase what makes you special: Brands, like people, often have rich and unique narratives to share. To resonate most vividly with teens and young adults, brands will want to channel the authentic perspective that only they can offer the world. Brands can reveal how they see the world differently, using their distinct points of view to guide content creation and inspire Instagrammers.
Blend in to stand out: Instagrammers appreciate aesthetic quality in visual content and will often make the effort to transform the banal into a thing of beauty. Brands seeking to engage teens and young adults will want to offer an organic experience by aiming for quality, too. Images and video will ideally be beautiful, thoughtfully composed and artfully presented.
Inspire the moment: Among other things, teens and young adults also value Instagram for being current, trendy and exciting. Brands seeking to resonate will want to deliver on at least a few of these attributes by playing to their followers’ desire to know everything and/or experience something. For many brands, this will mean finding ways to continuously surprise and delight—be it by unveiling new or exclusive news, taking people behind the scenes or even sequencing a story in little chapters that continue to give people a fresh reason to engage.