E interesant cum am avansat de la semnele arse cu fierul încins pe pielea animalelor la branduri care valorează sute de milioane de euro. Trăim într-o lume cu sute de branduri de apă îmbuteliată, de fapt găsești branduri create de la zero în toate domeniile.
Cuvântul brand provine din limba vikingilor, brandr însemnând a arde. Producătorul de bere englezesc Bass & Company susține că berea lor, Bass Ale, a fost prima marcă înregistrată, cu al ei triunghiu roșu.
The word “brand” is derived from the Old Norse brandr meaning “to burn.” It refers to the practice of producers burning their mark (or brand) onto their products.
The oldest generic brand, which is in continuous use in India since the Vedic period (ca. 1100 B.C.E to 500 B.C.E), is known as ‘Chyawanprash’, an herbal paste consumed for its purported health benefits and attributed to a revered rishi (or seer) named Chyawan. This brand was developed at Dhosi Hill, an extinct volcano in northern India.
The Italians were among the first to use brands, in the form of watermarks on paper in the 1200s. Blind Stamps, hallmarks and silver maker’s marks are all types of brand.
Although connected with the history of trademarks and including earlier examples which could be deemed “protobrands” (such as the marketing puns of the “Vesuvinum” wine jars found at Pompeii), brands in the field of mass-marketing originated in the 19th century with the advent of packaged goods. Industrialization moved the production of many household items, such as soap, from local communities to centralized factories. When shipping their items, the factories would literally brand their logo or insignia on the barrels used, extending the meaning of “brand” to that of trademark.
Bass & Company, the British brewery, claims their red triangle brand was the world’s first trademark. Lyle’s Golden Syrup makes a similar claim, having been named as Britain’s oldest brand, with its green and gold packaging having remained almost unchanged since 1885. Another example comes from Antiche Fornaci Giorgi in Italy, whose bricks are stamped or carved with the same proto-logo since 1731, as found in Saint Peter’s Basilica in Vatican City.
De pe Wikipedia.